The Conversion
Engine

The Conversion Engine is a pack of 8 Claude Code skills built specifically for DTC e-commerce operators. Each skill is a structured AI framework that gives Claude deep context about e-commerce best practices, so it delivers expert-level analysis instead of generic advice. It covers full-funnel diagnostics, email CRO, retention flow architecture, landing page audits, ad creative briefs, budget optimization, conversion copywriting, and discount governance. Built from 8 years of running a $13.8M direct-to-consumer brand.

The pack includes 8 skills: Funnel X-Ray (full-funnel diagnostic and bottleneck routing), Revenue Radar (email CRO with Klaviyo diagnostics), Retention Architect (lifecycle flow design with triggers, splits, and suppression rules), Page Doctor (landing page conversion audits), Brief Machine (platform-specific ad creative briefs), Spend Strategist (ad account structure and budget allocation), Conversion Copy (DTC copywriting with full page architecture), and Margin Guard (discount governance and break-even analysis).

The Conversion Engine is built for three audiences: Shopify brand operators doing $500K to $5M who need senior growth thinking without the senior growth hire, freelancers and agencies who serve DTC clients and want to produce audits and briefs faster, and founders who already use Claude Code and want battle-tested skills instead of building their own from scratch.

The Conversion Engine is $297 as a one-time purchase. This early access price is available for the first 50 buyers. You get all 8 Claude Code skills, SKILL.md files with reference documentation, a setup guide with examples, and 12 months of updates via private repo access.

Results vary by implementation, but the skills are built on frameworks that delivered measurable outcomes: 47% average CTR improvement in email CRO tests, 30 to 50% CTR lift from above-fold CTA placement, 20 to 35% CPA reduction from ad account consolidation, and operators typically find 1-2 funnel stages causing 80% of lost conversions. The difference is specificity. Instead of generic AI suggestions, each skill diagnoses the root cause and provides prioritized fixes with impact estimates.

After purchasing, you receive access to a private GitHub repository containing all 8 skills. Each skill is a SKILL.md file that you place in your Claude Code project directory. Claude automatically reads these files and gains the specialized frameworks and context they contain. No plugins, no API keys, no configuration beyond placing the files. Setup takes under 5 minutes.

The skills are platform-aware and optimized for the most common DTC stack: Shopify for your storefront, Klaviyo for email and SMS automation, and Meta Ads for paid acquisition. The frameworks and analysis approaches also apply to other platforms like WooCommerce, Mailchimp, and Google Ads, though the specific benchmarks and technical recommendations are calibrated for the Shopify-Klaviyo-Meta stack.

Regular AI prompts produce generic advice because the AI lacks context about your specific domain. Claude Code skills solve this by giving Claude a structured framework with DTC benchmarks, diagnostic logic, and industry-specific best practices. When you ask a question, the skill guides Claude through a diagnosis-first approach: it identifies the root cause, provides prioritized fixes with effort and impact estimates, and cites specific benchmarks. The difference between 'add social proof' and 'your CTOR is 2.9% against a 10 to 20% flow benchmark, here are 3 ranked fixes' is the skill.