AI search is the
new front door.

We make sure your brand is the answer ChatGPT, Claude, Perplexity, Gemini, and Google AI give.

AI visibility and AI ops advisory for businesses in Singapore.

Built by the team that scaled a Singapore DTC brand past SGD 10M over 8 years.

How we engage

One front door, four ways up.

0101 · Free · 48 hours

AI Visibility Snapshot

Free

Your brand checked on 3 real buyer queries across 2 AI surfaces, graded, plus the single gap costing you the most. Free, 48 hours. The full 7-dimension AI Visibility Score is built as the baseline of any AEO engagement.

Run my free snapshot
Start here
0202 · SGD 1,500 · About 2 weeks

AI Assessment

SGD 1,500 one-time

A 45-minute discovery call, an analysis run through the Firstpress frameworks, and a simple report: executive summary, effort vs impact matrix, quick wins, a 4-day quick start plan, and one ROI slide. Then a 30-minute review call. We find at least 5 reclaimable hours a week or you get the full SGD 1,500 back. The fee credits toward any engagement within 90 days.

Book the assessment
0303 · From SGD 2,500/mo · Month to month

AI Concierge

From SGD 2,500/mo

Done-with-you: two 45-minute working sessions a month building Claude skills and workflows with your team, plus WhatsApp access with a 12-business-hour response window. Capped at 6 clients. Entered only via the Assessment.

Apply via assessment
0404 · From SGD 7K/mo · Sprint or retainer

AEO Engagements

From SGD 7K/mo

Done-for-you AI visibility execution across the full intervention framework, scoped from your assessment. Foundations Sprint runs 3 months at SGD 8-10K/mo for the technical floor and a working measurement baseline. Full Retainer runs 6 months at SGD 7-10K/mo for every intervention the assessment flags. Two terms of one engagement.

Talk to us

Implementation projects (automation builds, knowledge systems, process redesign, custom Claude skills) are quoted SGD 1,500 to 8,000 off assessment findings. Your assessment fee credits toward any of them.

Built

We ship what we sell.

Before advising on AI operations, Firstpress ships them. Here are the products, tools, and case work running in the wild.

Product

Atlas

AI operator for Shopify brands. Watches Shopify, Klaviyo, and Meta in one Telegram thread.

Live at firstpress.ai/atlasSee Atlas
Case

Klaviyo Revenue Recovery

Segmentation rebuild that suppressed 29,000 dead profiles and recovered email revenue for a large DTC account.

Operator case work

Every intervention Firstpress recommends is one we've already run on our own stack.

The wedge

If buyers ask AI, will they hear about you?

01

Can the AI read you?

Before a model can recommend you, it has to parse you cleanly. Rendered HTML the crawlers actually see, structured data, answer-first pages, content that stays current.

  • Schema & Structured Data15
  • Content Structure15
  • Content Freshness5
02

Does it trust you?

Parsing is not belief. The model weighs who you are: entity signals it can verify, and the third-party listings that corroborate you exist and matter.

  • Brand Authority25
  • Third-Party Listings10
03

Are you the answer?

The only question that pays. When a buyer asks, does the model name you, and does it name you ahead of the brands you compete with?

  • Citation Rate20
  • Competitive Index10
The playbook

16 interventions. 5 pillars.

The framework we work through inside an engagement, from technical floor to off-site signal to measurement. A few are shown below. The rest open up once we start.

04Technical Foundations
  • Render-readiness audit and remediationFix what the AI crawlers see, not what the browser renders.
  • JSON-LD schema rolloutMachine-legible claims across Organization, Product, FAQ, Article.
  • LockedTechnical intervention: revealed inside engagements
  • LockedTechnical intervention: revealed inside engagements
04Content Architecture
  • Buyer query mapThe exact questions your buyers run, mapped to the pages that answer them.
  • Comparison page specsYour brand against the incumbents, on terms you set.
  • LockedContent intervention: revealed inside engagements
  • LockedContent intervention: revealed inside engagements
03Competitive Positioning
  • Competitive set discoveryWho the models already name in your category, and why.
  • LockedPositioning intervention: revealed inside engagements
  • LockedPositioning intervention: revealed inside engagements
04Off-site Signals
  • LockedOff-site intervention: revealed inside engagements
  • LockedOff-site intervention: revealed inside engagements
  • LockedOff-site intervention: revealed inside engagements
  • LockedOff-site intervention: revealed inside engagements
01Measurement
  • Monthly re-scoring and quarterly methodology reviewA frozen scoring basket, re-run every cycle, so impact is provable.

The full 16-intervention map, sequencing, and the decision tree open up inside engagements.

Who

I'm Ben. I run this practice.

I co-founded a Singapore DTC brand in 2018 and ran it as CEO for 8 years. We scaled to 8-figure annual revenue without outside capital.

I now work as operator-in-residence for a small number of brands building the same way. Firstpress is where I ship that work publicly: AEO, AI ops, and the infrastructure that makes both run.

After 8 years operating a real DTC brand, the parts of the stack moving fastest are whether AI tells a buyer your name, and whether your team runs AI-native day to day.
Before you ask

Questions worth asking first.

  • AEO (Answer Engine Optimization) is the practice of making your brand the answer a generative AI gives. When a buyer asks ChatGPT or Perplexity "who makes the best standing desk in Singapore," the model picks one or two names. Those are the only brands in the room. AEO is how you become one of them.
  • Nothing you don't choose. The Assessment ends with a report and a 30-minute review call, and the recommended next step is yours to ignore. If you do want to keep going, the full SGD 1,500 credits toward whatever fits within 90 days: the AI Concierge, an implementation project (SGD 1,500 to 8,000), Atlas setup for a Shopify brand, or a full AEO engagement. One paid front door, four ways forward.
  • The Concierge is done-with-you: two 45-minute working sessions a month building Claude skills and workflows with your team, plus async access in between. It is month-to-month, entered only after an Assessment. The cap is 6 clients because the value is real attention on your operation, not a seat in a group program. When the six seats are full, the seats are full.
  • No. The 6-month minimum applies only to the Full Retainer, because AI citation patterns move on a 4 to 8-week lag from intervention and the signal needs time to compound enough to measure. The two entry points carry no long commitment: the AI Assessment is a one-time SGD 1,500, and the AI Concierge is month-to-month. You never sign a half-year deal to start.
  • The Assessment carries a refund guarantee: we find at least 5 reclaimable hours a week, or you get the full SGD 1,500 back. We can promise that because time savings are measurable inside two weeks. We will never guarantee AI citations, revenue, or headcount. No one can guarantee model outputs, and anyone who does is lying to you. What we guarantee on the engagement side is the work: named interventions, re-scoring every cycle, monthly reporting.
  • Every engagement starts with a baseline: your 7-dimension AI Visibility Score, run across 4 of the 5 major AI surfaces (ChatGPT, Claude, Perplexity, Gemini, Google AI). Because model answers are stochastic, we run each buyer query several times per surface per cycle and report citation rate as a percentage across runs, not a single lucky pull. Then we re-score on a frozen basket every cycle. If a lever is not moving the metric, we swap it. No vanity numbers.
  • Most SG agencies bolted AEO onto an SEO playbook and rebranded. We built the practice category-first, alongside the AI ops layer most agencies don't touch. It's built by the team that scaled a Singapore DTC brand past SGD 10M over 8 years, so it reads buyer intent the way an operator does, not the way an account manager does.
  • Yes, on purpose. The market we understand deepest is Singapore, both DTC at SGD 5 to 20M and SMB operators looking to reclaim founder and ops hours. Buyer nuance and cultural signal matter in AEO, and we would rather be close to the market we serve than spread thin across markets we don't.
  • Anonymized and aggregated intervention results may be used in public research and writing. Your brand name, domain, and specific data are never shared without written consent. You can opt out entirely in the MSA.
  • We are happy to run alongside them. AEO is a distinct stack: different crawlers, different content primitives, different off-site plays. Most SEO agencies do not yet have the measurement infrastructure to prove AEO impact, so we often work as the missing half of the stack, not the replacement.
Free snapshot

Request your free AI Visibility Snapshot.

Your brand checked on 3 real buyer queries across 2 AI surfaces, graded, with the single gap costing you the most. Back within 48 hours. No call required. Prefer to just talk? Email ben@firstpress.ai.

Your snapshot lands within 48 hours.